Research On The Profit Model Of Bili Barrage Video Website Under The Social Economy Environment

With the vigorous development of Internet technology,the network users of Generation Z have rapidly expanded.Novelties keep entering people's eyes,and barrage video websites have rapidly emerged at this stage.The appearance of the barrage video website,which is a new thing,presents the traditional rigid comment mechanism in the video in a more interesting and dynamic way,which greatly enhances the netizens' sense of participation and triggers the barrage of comments on domestic video websites.However,due to various practical factors,the major barrage video websites are no longer just the gathering place for niche entertainment,and transformation must be taken for the sake of development to realize the flow realization.Among them,Bilili(hereinafter referred to as bilibili),because the website is mainly composed of secondary enthusiasts,has built a unique community form among them and built a unique industry field,which has performed particularly well in recent years.Bilibili has a huge young user base,and the exclusive and cohesive unique consumer groups formed are collectively called communities.Community has an influence that cannot be ignored.The division of this group is not limited by region,but maintained by the interaction between consumers and products.Consumers get spiritual satisfaction and sense of belonging through a series of interactions.On this basis,investing time and money is no longer a passive behavior,but an active behavior,followed by the rise of the community economy.However,people abandon the profit model of traditional embedded advertising,start to find and develop the communities they are interested in,and explore new profit models from it.Based on this problem,this paper will discuss and study related aspects.This article mainly focuses on case analysis and research,combines with the relevant theoretical basis such as the elements of profit model,takes bilibili company as the main research object,starts research from the company's different development periods,and expounds the profit model of bilibili from the beginning of its establishment to the industry giant from the perspective of the community economy.As a young enterprise listed in 2018,there are still huge financial problems in bilibili.The next thing bilibili should consider is how to balance all the factors,and improve its profit model under the influence of community economy,so as to promote its better development in the future and provide some new perspectives for the profit model of the barrage video website company.