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The Research On The Profit Mode Of New Media

Posted on:2015-09-10Degree:MasterType:Thesis
Country:ChinaCandidate:L CaiFull Text:PDF
GTID:2298330452467085Subject:Accounting
Abstract/Summary:PDF Full Text Request
In this paper, through the financial perspective of new media profit mode,using data and charts, analysis and research on finance related indicators forbestv.Firstly introduces the background and ask questions, then illustrates theresearch content and methods, the profit mode of new media related existingliterature was reviewed, finally by means of financial indicators, the analysison the case company profit mode, draw relevant conclusions.The main conclusions of this paper are as follows: first, the financialprofit mode, the analysis of other enterprises index of Bestv by industry hasgeneral applicability, which has a certain guiding significance and referencevalue in the theory and the practice; second, the whole industry chain profitmode bestv is typical of the new media industry it has involved, in all aspectsof content, platform, channel, terminal, worthy of peer learning and reference;third, the domestic IPTV/OTT is mainly divided into three profit mode, inwhich the company building platform, content made with procurement, videoport monitor this mode is the most successful.
Keywords/Search Tags:new media, traditional media, profit model, platform, InternetTV
PDF Full Text Request
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