Community We Chat Platform In The View Of The Economy Since The We Media Profit Model Research

WeChat in a simple free communication class mobile phone APP and all-round social progress to the user today exceed 600 million media platform, with a simple economic social function to create a community of myth.We Chat public platform with its precision reach features and user’s extensive attracted a lot of people involved in the media We Chat platform since the media hype, but with tencent, the supervision over the We Chat public platform, and partly due to the lack of profit model, We Chat platform is more and more difficult since the media survival, "fun" and "die" became the now We Chat platform from a microcosm of the media.Based on the concept and characteristics of community economy, We Chat platform since the media must first to establish account set up, the principle of content and opinion, the second to change the current We Chat platform thinking since the media operators of earnings.Currently WeChat platform is mainly from the media to "fan" of the raise pattern, the community endowment mode and the media alliance three profit model.A single business system and source of income, not mature profit lever and profit model not affecting We Chat platforms such as replication from media profit mode of the main factors.The current We Chat platform from the media of the operation of the profit model also faces many obstacles.We Chat platform from media "isolated island" phenomenon, We Chat public operation background technical defects, the lack of label aggregation function,such as the lack of relevant laws and regulations to We Chat platform operation mechanism is not perfect.We Chat platform of "gatekeeper" missing from the media,individual patterns caused due to the content of the short board, not professional to make ends meet cause We Chat platform from media products such as immature.Mobile payment interface is incomplete, We Chat users pay also causes such as ideas not mature market imperfect.We Chat platform to solve these problems,the media has been the product of the value of the separation and the value of positioning, optimization of product structure, improve product market share to profit.Secondly, We Chat platform from the media to build the perfect sales network,improve the trade way, using the profit leverage to achieve profits.Finally, We Chat since the media should formulate appropriate competitive strategy, improve its profit barrier to keep the profits.