Study On The Profit Models Of The Fifth Media

As the rapid development of Internet technology, the utilization of the Internet audience is improving, therefore PC is far unable to meet the needs of the audience for the Internet service. Nowadays, with the continuous development and improvement the mobile client service, not only for its mobility and strong, highly interactive features, but also the ability to meet the concomitant demand for personalization, Mobile Client Service has gathered a large audience. According to Deloitte’s 2015 global mobile consumer survey data, more than 60% of users have subscribed service, less than 40% of users have not yet subscribed. As we see, visible movement 4G era has arrived, faster 4G high utilization and the level of development largely has contributed to the mobile client market. Following the emergence of the Internet as the fourth media, mobile phone as the representative of the mobile client now has become the emerging new media, known as the fifth media. The growing medium and growth allowed the researchers become fifth media services hot icon.Since the mobile phone, as the representative of the mobile client, is no longer just a single communication tool. It re-defines the role and functions of all kinds of services and also re-sorts the construction which becomes a new media. Its profit model is also bound with the shift. In this new media, profit model is to explore the subject of this paper.In the competition in the fifth media market, there are problems of intense competition, unclear profit model and so on. The thesis is based on the economic rise of the fifth media during the various stages of research; existing profit model analysis; the characteristics and problems of the profit model and solutions analysis to explore in order to seek greater profit margins fifth media services market.