Research On Optimization Of Supply Chain Management In Book Production Of D Press

Although the market is booming,the book publishing supply chain faces great challenges.Entry of other industry forces,diversification of product forms,strict of various regulatory standards,all these factors have an impact on traditional press,the market has been invaded,the cost has increased substantially,and the profit margin has become increasingly narrow.Traditional press not only needs to expand product connotation,but also optimizes the book publishing supply chain by applying internet and big data technology to improve publishing efficiency and enhance overall competitiveness.The paper introduces D press profiles,and summarizes the three stages of supply chain information management,which are the information development stage,the whole process management stage,and the information sharing stage.According to the description of supply chain management such as product structure,production and suppliers,the paper analyzes the problem and points out three conspicuous aspects: poor purchasing efficiency,emergency production,low on-time delivery rate.Based on a brief review of supply chain,supply chain management and publishing supply chain management,the paper analyzes the five causes and points out that D press needs to optimize supply chain management.First of all,business process reengineer: book product information separate from business data,publishing plan is made from the beginning,production monitoring and assessment realize digital management,so as to lay a solid foundation for publishing supply chain management.Then,information flow should be carried out to achieve deep sharing of information data.We should take the following measures: strengthen data standardization management,increase book design card module,share production plans on the client side.Finally,opening the online logistics channel of manuscripts and proofs through the collaborative compilation platform and ERP,establishing the network logistics channel of layout files through the on-demand printing cloud platform and ERP,realizing direct delivery of plants to distributors through an inventory interactive platform,under the support of the intelligent platform technology of network and digital development,the logistics integration is realized by means of these interaction platforms.The paper summarizes the necessary conditions of these supply chain management optimization measures,and introduces the performance of optimization.At last,the paper claims that through the optimization of business flow,information flow and logistics,under the guidance of supply chain management theory,the information sharing and collaborative interaction between enterprises in each node on the supply chain will be deepened,and D press has greatly improved the efficiency of book production,and the supply chain management level has been improved qualitatively.