Study On The County-level Newspaper Development Strategy Under The Industry And Media Convergence

Under the impetus of new technologies,the integration of media and industry has become a prominent feature of the development of the media industry.As a new breakthrough in the development of the current media industry,the integration of production media is also a strategic choice for a large number of county-level newspapers under the pressure of large-scale media and various emerging media.This article takes T newspaper as an example to study how county and city newspapers rely on various cross-border development opportunities provided by the integration of production media to continuously expand the space for survival and development.The paper first summarizes the research background,significance,purpose,research methods and ideas;then summarizes the relevant theories and literatures of the research,including industrial integration theory,core competitiveness theory and business ecosystem theory and related research literature;T newspaper's analysis of the status quo of the development of the production media,and using SWOT analysis,proposed the advantages and disadvantages of the T-reporting agency's strategic choice of production media and the opportunities and threats.Based on this,the T-report's moderately diversified light asset operation was determined.Strategy,spatial strategy of local regionalization,strategy of differentiated content innovation;finally put forward the implementation safeguard measures of T-Media's production media integration strategy,including establishing multi-party cooperation synergy mechanism,building a technology platform supported by advanced technology,and building flexibility Diverse talent structure,etc.;the paper concludes with a summary of the full text and looks forward to future research.The paper studies the production media integration strategy of the T newspapers of the county and city newspapers,in order to provide more reference for the medium and small media enterprises to rely on the integration of production media for industrial and regional expansion,and to realize the coordinated development of economy,society and culture in the development of integration.And revelation.