Research On The Survival And Development Strategy Of The County Level TV Station

As China’s cultural system reform keep going, state-owned for-profitcultural institutions transformed into business enterprises, radio andtelevision industry open doors to private enterprises, domestic andforeign capital began to flow in, radio and television industry facesfierce competition and rapid development of the new media industrymultiple pressures and challenges, the county level TV station’s survivalis facing great pressure.At the county level TV station due to some constraints, in fact,difficult to coverage in personnel, capital, size, and so on variousaspects of disadvantage, at the same time, on the subject matter and othersocial resources share, an edge. In the case of faces many challenges,how to get rid of the crisis, with their own unique function and valueof survive and development? How to make full use of county level televisionpolicy advantage, resource advantage, develop a new land? These are theurgent task in front of each TV institutions at the county level.Part at the county level TV station research of this paper, takingshandong province as the object, take the audience survey, own affiliateprogram at the county level TV station summary analysis, carried out onthe part of management at the county level TV station case interviews andother research techniques, combined with the academic frontier research,to think about our country at the county level TV media under the publicconstruction, marketization process challenges facing the survival anddevelopment direction, to explore the promotion at the county level TVmedia in China ways and means of further growth.The introduction part of this paper, carding at the county level TVstation policy turning point in the process of the evolution of history, as well as the forefront of the domestic research on the county level TVstation results, put forward in this paper on the direction of researchmethods and ideas.The first chapter "television audience research and analysis at thecounty level TV station," according to the result of the county level TVstation audience survey questionnaire, for at the county level TV stationaudience viewing habits, attention degree, different types of programevaluation has carried on the summary analysis.In the second chapter "own affiliate program at the county level TV stationanalysis", by summarizing53county of shandong province television ownaffiliate program, on the basis of category analysis on own affiliateprogram at the county level TV station station in shandong province, andconnecting with the content, to own affiliate program at the county levelTV station station at present, the author analyses the overall problem.The third chapter "county television station managers survey", W countyin shandong province TV station as an example, the development planningof television history, organization structure, careful research, focuson a detailed interview W county television station management. Formationof county-level TV stations on the specific media management comb anddiscussion of the problem.The fourth chapter "the thinking of county level televisiondevelopment strategy", on the basis of the study, put forward at the countylevel TV station station "clear role positioning, insist on scientificdevelopment" and "build a public service system, creating developmentconditions of the proposed strategy.