Research On The Development Strategy Of County-level Convented Media Center Of Lujiang County

County-level media has gradually been marginalized in the process of social development.The advent of the Internet has made the media more open and inclusive,and the ways of information dissemination have become more diversified.In order to adapt to the changes in the dissemination pattern,media integration has become the mainstay of my country's media development.In this context,governments at all levels have also put forward clear development directions and requirements for the media.With the real needs and technological environment,the media integration continues to sink,and the mainstream public opinion position at the grass-roots level has been stabilized.At the same time,the county also lacks a platform that can provide comprehensive services to the masses,and the county-level converged media center has emerged as the times require.The media structure has undergone long-term development.County-level media resources are relatively scattered,and are fettered by funds,talents,operations and other aspects.There are still many counties and districts showing a more than minded but insufficient attitude towards the construction of county-level converged media.Many problems that have emerged during the construction process,such as serious content homogeneity,lack of professional talents,shortcomings in the operation model,service awareness needs to be improved,and media content incompatibility caused by the differentiation of urban and rural areas,have all contributed to the promotion of the mainstream of the grassroots level.Media convergence brings a series of challenges.In response to these issues,this article combs the actual context of the construction of county-level converged media.Based on the perspective of structure-function analysis,it takes the Lujiang County Converged Media Center of Anhui as the research object and uses field investigations,in-depth interviews and other research methods to explore county-level financial media centers.In order to achieve the goal of guiding and serving the masses,continuous improvement and optimization should be made in improving the output of high-quality content,cultivating specialized talents,and providing diversified services to the masses.