Research On Content Production Of County-Level TV Stations In Western China Under The Background Of Media Integration

In China's national governance system,counties and townships as an important way to effectively spread "the last kilometer" have gained more and more consensus.In this paper,Qingcheng County,Yumen County and Ganzhou District in the western region of Gansu Province are selected as the research objects,with the methods of in-depth interview,Literature Review and Comparative Study,this paper makes a field investigation on the Qingcheng County Financial Media Center,Yumen County Financial Media Center and Ganzhou District Financial Media Center.Conducting visits and research to the organizational strata and internal staff of the various media inclusion centres,through actual participation in the surveys and through truthful recording of interviews,this paper attempts to present the changes and problems of content production in county-level media centers in western China.This study first analyzes the difficulties faced by the development of traditional TV stations and the urgent need for the transformation from the background demand of the reform of the traditional media,the content mode of production of the county-level reform of the syncretic media,and the main ways of the content innovation of the grass-roots syncretic media.Secondly,it discusses the content and mode of production of county-level television stations in the western region before their transformation,and analyzes the concrete reform methods of county-level television stations in the western region,and the county-level television station to melt into the media center after the content of the mode of production what specific changes.Finally,the paper makes a detailed discussion on the actual operation of the platform of each county's media center and the output of TV production content,and compares and studies the goodcommunication effect of the platform through the effective operation strategy formulation after the transformation,it also puts forward the problems of the county-level media center platform in the later period of operation,and then puts forward the development strategy on the premise of solving the main contradiction.By using the method of concrete analysis of concrete problems,we can find a way that accords with the development of county-level media centers in the western region,so that the content produced by TV stations can guide people with correct public opinions,the inspiring values of good work spread among the people.Hope to provide meaningful research value and classic case analysis for county-level Media Center in the same environment.