| With the further development of media convergence,the construction of county-level media integration has become a new hotspot and new difficulty in the current communication system.As an important part of the communication echelon,only by developing the county-level media integration well,can a new three-level media integration system be formed with the central and provincial media integration,so as to break the communication gap and build a more comprehensive and efficient communication pattern.At present,the research on the issues related to the county level financial media center in Shandong Province is not rich and detailed enough,and the analysis Angle is also lack of innovation,so it is difficult to give effective suggestions.Article aims to the center of the downtown area of shandong province and tancheng melt media two case specific analysis comparison,summarizes the development characteristics and problems,and find out the same part with differences,deepen research value and in other areas in the province as a supplement and reference materials,more comprehensive real found in shandong province at the county level in harmony of the defects in the media center,dig the reasons behind the problem,Suggestions are given to play a positive role in the improvement of the follow-up work of Shandong County Financial Media Center.Based on the theories of journalism and communication and county-level media center,this paper chooses the media center in Shizhong District of Jinan City and the media center in Tancheng County of Linyi City as the specific cases.The reason for the choice lies in the difference and representativeness of construction and development between downtown area and Tancheng county's financial media center.On the one hand,the construction modes of the two places are different.The construction of the media center in the central district of the city is a self-construction mode of county-level media development established in cooperation with the government departments of the central district of the city and Jinan Daily Press Group,while the construction of the media center in Tancheng County is a transformation and upgrading on the basis of the original traditional media,Tancheng Radio and Television Station.On the other hand,county-level administrative regions in Shandong Province are divided into municipal districts,county-level cities and counties.Therefore,central district and Tancheng county are selected as the representatives of districts and counties in two cases.Finally,the central district belongs to Jinan,the capital city of Shandong Province,and has superior construction and development conditions.By contrast,Tancheng County Media Center can draw on the external force compared with the original development foundation,so it can also form a contrast.The three differences between downtown area and Tancheng county financial media center are typical and representative to a certain extent,which can effectively divide the county level financial media center in Shandong Province.This paper adopts interview method,field investigation method and literature analysis method to analyze the news production products,news production platform,news transmission effectiveness and the social role of news platform and content in the central district and the Tancheng County media center.Through comparison,this paper finds out the reasons behind the advantages and disadvantages of county level financial media centers in the development of the two places,and how to adjust the deficiencies.This paper is divided into four chapters.The introduction introduces the background and significance of county-level media integration,and reflects the necessity of county-level media integration from the perspective of the current situation of public opinion and the development of media convergence.The current development of domestic county-level financial media centers is divided into four stages: listing,integration,aggregation and service.The construction task and development degree of each stage are different from the bottom to the top.Meanwhile,the construction mode of domestic county-level financial media center is divided into four modes: unified platform,government self-construction,traditional media transformation,and "radio and television + newspaper industry".This paper sorts out the relevant literature and scholars' views on the writing of this article,points out the three writing methods adopted,the current situation and shortcomings of domestic research,as well as the innovation and goal of this article.The first chapter introduces the development background and course of county level financial media in Shandong Province.It is pointed out that media convergence has developed to a certain extent,public opinion guidance demands higher requirements for media convergence,national policies open up a path for the development of county-level media integration,and various places in Shandong Province actively try to promote the construction of county-level media integration center in Shandong Province.At the same time,the construction of county level financial media center in Shandong Province is divided into:provincial platform construction stage,emerging and developing regions stage,provincial platform and regional construction gradually perfect stage.In the second chapter,the preface briefly introduces why Shizhong District and Tancheng County Media Center are selected as the specific cases of this research on county level Media Center in Shandong Province.In text part from construction start,development mode two respects introduced the development present situation of center of media of city central area and tan city county be in harmony,the city central area uses the way that breaks barrier,be in harmony platform,create flow,strong technology,build matrix,tan city county advocate: collect and make up,full safety,full service.Point out in the city through contrast the area is arranged in personnel,talented person is cultivated to have oneself characteristic,tan city county has unique place on mass foundation,two areas are introduced in talented person,on emergency event processing have identical point.Third chapter county in shandong province,the existing problems in the development of the media center and elaborates the reasons,through the center of the downtown district and tancheng melt media contrast and analysis,points out that the shortcomings in the form of the content,slow development of performance audit of the one-sided,platform,low utilization rate of facilities,personnel,and uneven work arrangements and platform for interaction and service less than six questions.It is pointed out that the problems are caused by the incomplete understanding of county-level financial media work,the imperfect audit system and the insufficient development process.The fourth chapter aims at the problems existing in the two regions and the reasons behind the problems,and gives corresponding suggestions and countermeasures.It is suggested that we should start with the content,system and management.Perfecting the platform management system and the construction level of the center,organizing staff training and optimizing talent management,optimizing content innovation and product services,and innovating the development system and business model of county-level financial media.The study found that county of shandong province integrating media center has increase the amount of the to seek high quality development,through in the provincial unified platform,regional infrastructure is perfect,development model and the conditions of different makes the development of different regions in the process of developing the speed and the advantages and disadvantages of both similarities and have their own characteristics.In terms of talent team construction,content innovation,platform service,system innovation and operation breakthrough,there are disadvantages to varying degrees.Therefore,in the future work,we need to continue to introduce talents,strengthen management,improve systems and mechanisms,refine work arrangements,broaden income channels,improve content and platform,and meet the needs of the public. |
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