Research On User-Oriented Children Digital Reading Promotion

The development of science and technology speeds up the promotion of digital reading,at the same time,the public library is also building many children digital reading platform,rich digital resources of the platform provide a more rich form of reading for children.Now digital reading is an important way for children to read,the researchers need to understand the status quo of children digital reading resources,children digital reading promotion and children digital reading needs to carry out research and study for a better service of children digital reading,and found that the existing problem of children digital reading promotion.The question is that the current research needs empirical analysis from the perspective of children digital reading resources,the needs and behavior of children digital reading,the effect of children digital reading promotion.This paper defined the concept of children digital reading and children digital promotion by means of literature research method,combining with the current situation of children digital resources construction,the demand of children digital reading and the way of children digital reading promotion.On the basis of the research of the literature,master children promotion status.And then the online and offline activities of the digital resources are analyzed by the network survey method.And making analysis on the application of children digital reading in Jiangsu Province with the platform management system,According to the popularization status of children digital library in Jiangsu Province,combining the information needs theory,consumer behavior theory and communication theory,the questionnaire was made to investigate the demand of children digital reading,the use of children digital library in Jiangsu Province,the satisfaction and the unused reasons.After the questionnaire collection,this paper using statistical software for cross-analysis and descriptive analysis of the data,then combined with the interview method for in-depth understanding of the unused reasons for children digital library reading and talk records were analyzed.The results of this study mainly from four aspects to analyze,from the Jiangsu Province children digital reading promotion,there are a coincidence of resources,waste of resources,the platform does not have a unified login account and search engine in Jiangsu Province children digital library.From the children digital reading and promotion activities in Jiangsu Province,there are problems such as the promotion rate is low level,the promotion method is too traditional,uneven regional promotion the position of promotion object and other issues.From the children behavior using Jiangsu Province children digital library and the needs of children digital reading point of view,most children through the computer side to choose the form of painting and video to read the popular science and children literature digital resources;Children of different ages and different sexes have different requirements for digital reading resources;if Parents has higher education,children choose the content of digital resources more diversified;most children's parents like to choose the way of audio to guide children digital reading,and we can know that the parents and children didn't reject digital reading platform resources.From the unused Jiangsu Province children digital library point of view,most parents and children do not know and understand this platform;the majority of parents think that digital reading will hurt children's vision and even health.In the end,this paper puts forward optimization proposals on how to improve the resources and functions of the platform for children digital reading and promotion,and find the promotion of main body,and combine school education institutions to promote children digital reading,strengthen the links between parents and librarians.