Research On The Demand Of Children's Reading Promotion Activities In Public Library In China

Reading is an act of gaining knowledge and understanding the world.It is an important way to inherit cultural,improve the national quality and enhance the country's cultural soft power.Children are the hope of the country,and the level of reading of children determines the future development of a country.Under the background of national reading,children's reading is the foundation.Through the reading promotion activities to encourage children to read,to cultivate children love reading,good at reading is a great success in the future.As a part of the basic cultural service system,it is the mission and responsibility of public libraries to carry out children's reading promotion activit-ies.User-centered,meeting user needs is the purpose of public library to carry out service work.The children's reading promotion should also be based on the needs of children's reading activities.According to the research,the actual situation is not very desirable,mainly from the public library carry out the children's reading promotion activities from its own conditions rather than based on children's reading demand to carry out it.Through reading relevant domestic literatures,it is found that there are few research results on children's demand for reading promotion activities at present,and these studies are mainly manifested in the data survey and collection of children's reading status,mainly to propose the model and improvement strategy of reading promotion activities.However,there are few research results on children's reading promotion activities,in-depth analysis of survey data and further understanding of children's reading needs.Therefore,the paper based on the questionnaire survey on the needs of children's reading promotion activities,based on the children's perspective,to analyze the content of the needs of reading promotion activities.Aiming at the current situation of children's reading and promotion activities in domestic public libraries,this paper proposes an optimization strategy that is compatible with children's reading promotion activities,and provides assistance for improving the quality of children's reading promotion activities in public libraries.This paper is divided into six chapters,including introduction,concepts and theoretical basis,survey of children's reading promotion needs,analysis of children's reading promotion needs,improvement stra-tegies of children's reading promotion activities in public libraries,research deficiencies and prospects.In the research content,the focus is on three parts.First,the children's reading promotion activity needs to be investigated.The questionnaire survey method and the interview method are combined to understand the basic characteristics of children's reading and the cognition of reading promotion activities.The questionnaire survey method is mainly based on the combination of online and offline,and children who have not participated in the reading promotion activities are investigated.Through data research of reading attitudes,reading content,reading method and medium,and reading time,while children's reading habits and reading preferences,provide a basis for an in-depth interpretation of the needs of reading promotional activities in later chapters.The second is the analysis of the needs of children's reading promotion activities.Through the data compilation of children's reading promotion activities,it is clear that children's demand for reading promotion activities mainly focuses on three aspects: content demand,promotion method demand and place demand.From the perspe-ctive of children,reading activity needs are deeply interpreted.In terms of activity content needs,personalized reading resources,science knowledge and traditional culture are emphasized.In terms of publicity methods,the publicity content that combines reading guidance is formed,and the publicity means are mobile communication and community.In the activity place aspect,highlights important value for the school and the community.The third is to propose a strategy for improving children's reading promotion activities in public libraries.Based on the current situation of the development of children's reading promotion activities in domestic public libraries,combined with the in-depth interpretation of the needs of children's reading promotion activities in Chapter 4,the targeted optimization strategies for children's reading promotion activities are proposed.Form a promotion model for reading promotion activities by schools,communities and public libraries,and build a “family reading promotion” that integrates family culture to ensure that reading activities are deeply rooted in children's lives;Traditional cultural grading reading activities;to go out to promote reading and promotion activities,deepen the characteristics of brand services,and enhance the influence of public libraries.