Study On The Current Situation And Countermeasures Of Digital Reading Promotion In S City Library

With the development of technology and the Internet,digital reading has come into people's life,and the library collection has increased from a single paper document collection to coexistence of paper collection and digital resource collection.Digital reading has changed our reading habits and reading methods.As a result,libraries must keep up with the trend of digital reading and promote the better and faster development of digital services,so as to provide readers with better services.It is with the tide of digital reading that the service of library digital reading promotion emerges at the historic moment.This paper regards S city library's digital reading promotion as the research object,investigating from the aspect of digital reading subjects,marketing channels,promoting content and promoting form,studying S city library's librarian information who are responsible for promoting digital reading,as well as the procurement of digital resources and their usage from the year of 2013 to 2018,and the choice of digital reading promotion channels,the activity form and hold times of digital reading promotion,etc.According to the theory of service marketing,this paper analyzes the factors that affect the promotion of digital reading in S city library,including the professional quality of the promotion staff,the choice of promotion channels,and the content and forms of promotion,etc.At the same time,this paper summarizes the current characteristics of digital reading promotion in S city library,including late start and rapid growth,it has various promotion activities for different types of readers,S city attaches importance on the cooperation with database providers and holds special activities according to local conditions and so on.Finally,this paper puts forward the problems existing in the digital reading promotion of S city,such as the lack of professional talent who is specialized in promoting,the promotion channel is relatively narrow,the promotion content is dull and few communication ways between readers and promoting personnel.In terms of current issues,this paper gives some suggestions to promote the library digital reading promotion of S city library,which consist of strengthening library promoting personnel training to improve their professional skills,and introduce diversified talents;broadening digital reading promotion channels from online and offline directions respectively;enriching digital reading resources and digital reading promotion content;establishing a reading community to let the readers communicate and share with each other;the promotion personals are suggested to understand the information of readers before and after the digital reading promotion and pay attention to the follow-up promotion effect,etc.