Research On Dissemination Of Social Media Based On The Theory Of New Opinion Leaders

Social media is a product of the rapid development of the Internet, with the adventof the era of Web2.0, social media advocacy users who pass the content as a highlyinteractive form of media, social media can be non-discriminatory treatment ofuser-generated content, and widely disseminated, social media access threshold is low, aslong as you have Internet access and have their own registered account, you cancommunicate and interact with each other and other social media users, social mediaword2007in first appeared in a book called "What is Social Media" in the e-book. Socialmedia gives people a wide range of involvement in space, to encourage the audience toshare information, comments and feedback, to provide users with a more free and open,two-way interactive communication platform for dialogue, and the user can according tothe same interests and hobbies common topics form a virtual community, a virtualcommunity with its powerful connectivity, with hypertext links to a variety of mediaresources the way together, became a popular social communication, opinion sharing andinformation dissemination platform and tools. In recent years, especially since2008, therapid development of social media, with its community-based, social media has a largenumber of users, how to spread social media boot has become an important topic.Opinion leaders has been an important concept in communication studies, with thedevelopment of the network, the new opinion leaders born, pluralism and diversity ofmodes of transmission of information makes opinion leaders produced a wider range,resulting in some areas the role but more intense use of social media opinion leaderspropagate research has very important significance.This paper is divided into four parts. First, the article discusses the reasons why thenew opinion leaders angle spread of social media, opinion leaders is the significance of anew theory on the spread of social media, opinion leaders are the new distribution center,transit stations spread of social media, regulation and supervision persons; Secondly, thearticle on the new theory of Li Liangrong opinion leaders presented detailed discussion,including the proposed new opinion leaders on the background and the main content, thenew prestige of opinion leaders is how to form a new opinion leaders characterized whathas changed, the new opinion leaders between and followers of new trends and what is the relationship inadequacies opinion leaders as well as new developments occur during;Thirdly，this article discusses the use of a new theory of opinion leaders in the socialmedia, the proposed indicators seek and find new opinion leaders, and cultured accordingto the type of the new division of opinion leaders, and opinion leaders is to develop anactive type, authoritative opinion leaders and methods professional opinion leaders, aswell as opinion leaders for the new boot mechanism in social media, and do furtheranalysis of three case studies through its "Caring for veterans’" Malaysia airplane lostcontact" and " Scientific squirrels ".; Finally, the paper proposes the use of new socialmedia opinion leaders should pay attention to the problem, be careful not to comply withthe new collective opinion leaders casual fans will not generate excessive intervention onoccupational opinion leaders, but also pay attention to strengthening the management ofthe new opinion leaders in the community misinformation and manipulation of publicopinion.Social media is called "energy interactive media," precisely because it has twoattributes: user-generated content, consumer-generated media. As a modern network animportant part in the next period of time, social media is bound to have made greatprogress, but at this stage of development of social media, there have been manyproblems, precisely because social media access threshold is low, as long as access to theInternet and have your own account you can post your own comments, coupled with thenetwork anonymity, users on social media published numerous remarks levels and levels,but there is a lot of people ulterior motive, the use of Social media spread rumors,demagogy, integrated social media dissemination management must put on the agenda,this article is from the discovery, development and management point of view the newopinion leaders to conduct research on the spread of social media. This article can expecta new opinion leaders through research perspective, the spread of social media can behelpful, making social media to get better development in the future.