Study. Opinion Leaders From The Media Age

With the development of digital innovation in information technology and theInternet, the new Mass Media get more access to the public view.And personal mediasuch as the Internet and mobile phones the rapid rise and fusionTwiiter as emergingmedia came into being.Emergence of microblogging, proclaimed the human society isentering a new stage--the "we-media era"Marshall McLuhan once said, media is an extension of man, is to promote thedevelopment of social power.Twitter hit more empirical understanding of this point.Twitter users as individual sound exists on the civilian media platform, has a full wordspace and absolute right of discourse, this is why the micro-blog from the beginning ofits birth, being major causes of hot pursuit.In any media age, opinion leaders are the focus of attention; their ideas andopinions, always boot the main force of public opinion when the public event occurs.Everyone has the right to public speech since the era of media; opinion leaders revealthe uniqueness of it. Therefore, it is necessary to opinion leaders on Twitter for timelyand in-depth research. the formation and development of Twitter opinion leaders,features and functions, effects and screening, are addressed to the main content of thisarticle, especially its social construction and guide on the role of public opinion are thefocus of this article.To make a long story short, the emergence of Twitter is changing people's thoughtsand behaviors, is changing attitudes and awareness of people's participation in the media,opinion leaders in Twitter are conducive to the healthy development of the we-media.Hope that through the research of the Twitter media by the latest forms inwe-media, construction of the socialization of media play a proper role in China in thefuture.