Research On The Problems And Countermeasures Of Micro-blog's Public Opinion Communication

With its short, instant, convenient way of information dissemination, Microblog quickly attracted a large number of users.In addition to providing users with personal information release, business promotion, public assistance services, microblog also provides a public platform for the exchange of views. The gathering of the public opinion on micro-blog has formed a new form of social public opinion, micro-blog public opinion, which is the mapping and expression of the space of public opinion in micro-blog. It gives the public more right to speak, in democratic politics, solve social conflicts played a positive role, but due to the microblogging is different from the past, the network media, but also caused the social public opinion in micro blog space for expression and communication problems.After sorting out the relevant literature and research results about the development of micro-blog public opinion in our country, it is found that the domestic scholars generally regard micro-blog as an existing concept in the study. Analysis of micro blog opinion concept is the research to solve the first problem, in the first part of this thesis first the concept of public opinion were defined, then according to the time sequence of the developmental stage of the network public opinion made a brief introduction. Micro blog opinion as a new form of development of network public opinion, both the characteristics of network public opinion and combined with the new characteristics of micro blog, a social network, the diversification of subject of public opinion, more focused on the object of public opinion caused the complexity of micro blog opinion, in the open environment of public opinion public opinion in micro blog exposed many problems to be solved.From the perspective of communication will micro Bo public opinion generation is seen as a dynamic, multi force the process, the current micro blog opinion problem based on micro blog opinion elements can be divided into five aspects which are the subject of public opinion, public opinion object, public opinion itself, government supervision, public opinion platform. Can solve the problem from five aspects to proceed the analysis, according to the ideas from microblogging subject of public opinion, public opinion object, public opinion itself, microblogging platform, government regulation five direction. On micro blog opinion generation communication problems were deeper. From the point of view of micro-blog public opinion subject, the main problem is the lack of self-discipline, opinion leaders because ordinary users lack the analysis and judgment of information caused by the opinion leaders to guide misconduct, infringe the legitimate rights and interests of public opinion; from micro-blog, object, complex control during the period of social transformation of contradiction is not strict, the dissemination of the contents of the entertainment led the rumors and false information spread, speech leads to extreme lack of rational centralized public events; from micro-blog this platform of public opinion, as the paradox between the media and the characteristics of self control lead to information dissemination chaos; control from the government point of view, the lack of new media management experience has caused public opinion lag problem.Every time the development of public opinion has a deep social stigma, at this stage, the problems exposed by the public opinion of the social development of the current situation, the media technology, such as the comprehensive influence of the factors of the public opinion. The social environment of micro-blog's public opinion can not be changed in a short time, so we need to improve the public opinion from the angle of the main body of public opinion, supervision and guidance of public opinion, the platform of public opinion and so on. Micro-blog released micro-blog users as public opinion subject must improve the moral quality and their media literacy, strengthen self-discipline to ensure the network information dissemination platform for micro-blog environmental health; micro-blog operators as micro-blog platform management, strict implementation of real name system to guide users to report bad information, seriously deal with illegal account; the mass media should play in their own public opinion guide on the experience and advantages, in-depth reports on the micro-blog public opinion hot events, in order to achieve the purpose of reducing the truth; government institutions to conduct public opinion monitoring and guidance by micro-blog this platform, focus on the cultivation of good government official opinion leaders based on micro-blog unity of opinion leaders, take positive interaction and fans of the way of micro-blog public opinion to guide the work of flexibility in order to control; for micro-blog illegal infringement Effect of combat must be based on the relevant legislation to increase the offenders punishment to purge the micro blog public communication space of all kinds of illegal behavior. Micro blog opinion formation process is the result of various factors, so to solve the problems of public opinion must divide and conquer, multi-party efforts, in order to ensure the micro blog opinion into the benign development track.