A Directed Study On The Public Opinions Of Key Opinion Leaders In The We Media Era

"Key opinion leaders to use their speech and their attitude to the judgment of things,have the effect of change public opinion toward,for the development of social culture and values orientation has important influence of the masses.Weibo,We Chat,zhihu social media such as from the date of birth,the Internet market rapidly occupation,is widely used in daily life information,there is network signal,there is communication and attention to what's going on in the world.With the rising of the Volkswagen group awareness of social information,some representative and influential "key opinion leader" in the new media information dissemination often plays a guiding role which cannot be ignored.Through questionnaire investigation and mathematical statistics,data analysis and other methods,with key opinion leaders since the media age public opinion guide as the research object,key opinion leaders to investigate the influence of public opinion,at the same time,the paper analyzes the current situation of key opinion leaders,problems and countermeasures of consensus guidance,study main viewpoints are as follows:1.The special social status and key opinion leaders have professional knowledge,make its can timely access to information,and news in the first time,in a very short period of time of extension information transmission,development and to influence public opinion.In some special cases,public trust in key opinion leaders even exceeds the credibility of the government,and the government's credibility can easily form the Tacitus trap.2.Since the media age the key opinion leader besides has unique advantages,there is also a crisis of confidence,behavior anomie,and the subject alienation problem,therefore,to strengthen the key opinion leaders in the media age the guiding role of study,play to the advantages,eliminate the false public opinion network bad information,play a key opinion leaders to positive effects of Internet public opinion guide,is today's propaganda workers and an important task to media and government departments.3.Through the research on the characteristics,paths and methods of public opinion guidance of key opinion leaders,the effective discrimination of key opinion leaders is put forward.Key opinion leaders' professional requirements;Standardize network environment and cultivate network ethics;Cultivating the social image of mainstream key opinion leaders;Strengthen government's management of network platform and self-media;The social public opinion guidance strategy that increases propaganda intensity.