Social Responsibility Research Of Opinion Leaders In Social Media

Social media is increasingly becoming one of the main ways people get information.More than 80% of social media users use more than 2 hours per day.Faced with massive and redundant information,users will get priority information from mainstream media and opinion leaders when they get information,which will lead to an understanding of news events and a relatively drinking attitude.The comments and attitudes of opinion leaders directly affect the attitudes and evaluations of their fans about news events.In the full exploration of the role of opinion leaders in leading social media to promote public opinion and mobilize society,to explore the social responsibility of opinion leaders in the social media era,and how to give full play to the role of opinion leaders,to convey true information,to report true China,to do enough Good publicity work,together with the mainstream media,made a loud voice in an emergency.With the development of the media era,some people with unique personal views and extensive influence have gradually become the opinion leaders of the huge online netizens,relying on social media platforms such as Weibo to express their opinions and opinions.Through extensive dissemination,these views have gradually affected the trend of social public opinion and social concepts.Social media is increasingly becoming one of the main ways for people to obtain information.More than 80% of social media users use more than 2 hours per day.Faced with massive and redundant information,users will get priority information from mainstream media and opinion leaders when they get information,which will lead to an understanding of news events and a relatively drinking attitude.The comments and attitudes of opinion leaders directly affect the attitudes and evaluations of their fans about news events.In the full exploration of the role of opinion leaders in leading social media to promote public opinion and mobilize society,to explore the social responsibility of opinion leaders in the social media era,and how to give full play to the role of opinion leaders,to convey true information,to report true China,to do enough Good publicity work,together with the mainstream media,made a loud voice in an emergency.For the influence of opinion leaders,most of the research is based on data from static time points,and rare research on the influence of opinion leaders over time,and in the study of the influence evolution of opinion leaders,Most scholars only analyzed the short-term influence changes of a few opinion leaders after an event occurred,but lacked the influence evolution study of long-term opinions of more opinion leaders.Therefore,this paper sorts out the relevant literature of opinion leaders,and summarizes the related theories and analysis of the influence sources of opinion leaders and the various related calculation methods of influence.In-depth study of the formation and guidance strategies of opinion leaders in the network virtual space,actively guide the network virtual space opinion leaders,play a positive role in the construction of a clear and orderly network virtual space environment,thereby improving the level and efficiency of public management,and stabilizing social order.Significance.