The Study Of Development Mobile News Broadcast In China

This study selected representative news media organizations as research cases,and used case study methods,questionnaire surveys,and in-depth interview methods to produce and publish mobile news live broadcast production backgrounds,central and provincial media mobile news live broadcasts.the innovation of mobile news broadcast,the power of mobile news broadcast,and the problems and countermeasures of mobile news broadcast in-depth study.This article studies the mobile news direct broadcast products of the four mainstream media.The central media is CCTV News and the Xinhua News Agency,and the provincial media are Hubei Radio and TV and Hubei Daily.From the research of the mobile news direct broadcast products of the above four media units,the author finds that the mobile news live broadcast innovation has performed prominently in three aspects: the news product form innovation of the mobile news live broadcast,the news topic innovation of the mobile news live broadcast and the mobile news live broadcast Major theme propaganda and innovation.The innovation of mobile news broadcast product form is mainly reflected in the presentation of news information and the interactive attributes of news products.The innovation of topics in news products is mainly reflected in the three aspects of “funny” news,“long-tailed” news and the theme “daily”.The innovation of the mobile news broadcast theme propaganda lies in the interesting live broadcasting of its major theme propaganda and high-frequency,full-range broadcast of major themes.The power of mobile news broadcast is reflected by the number of audiences,the scope of the audience,and the degree of recognition and resonance of the audience.At present,there are three main problems in the mobile news broadcast: the problems in the mobile news live broadcasting technology system,the business level of the mobile news broadcast production team,and the cooperation between media organizations and third-party platforms.In response to the above three issues,first,the media should continue to improve and innovate on the live broadcast technology level to ensure the quality of live pictures and enhance the viewing experience of live audiences.Secondly,schools and training institutions must carry out targeted training in the field of mobile news broadcasting.Relevant talents,related personnel in live broadcasting should improve their own literacy and professional knowledge;again,media organizations should strengthen communication and cooperation with thirdparty platforms,third-party platforms should promote the diversification of live broadcast content,and at the same time,third-party platform parties must communicate with media organizations.Together to create a green network environment,and create a good social ecology;Finally,comprehensively improve the overall quality of Internet users.The research report found that: China's mobile news broadcast product has become a news product category that everyone can accept.Some media organizations have a strong mobile news broadcast transmission,which can cause audiences to have emotional resonance,and the audience's perceptions are strong.However,there are still some media units that have a low level of communication and audience recognition,and need to be further improved.The audience of mobile news broadcast in China has a large number of audiences and a wide range,but the number of live broadcasts and the amount of forwarding are small.The audience only forwards interesting content.Judging from the effect of mobile news broadcast products,China's mobile news broadcast products have been mixed,and the quality of mobile news broadcast products is uneven.This phenomenon is related to the selection of news broadcast topics and the expression of live reporters.Through the analysis of the production and release of mobile news broadcast in China,the innovation of mobile news broadcast,and the dissemination of mobile news live broadcast,the corresponding countermeasures have been drawn,namely,the technical system of mobile news broadcast in China needs to be improved,and the live broadcast content of the platform should be guaranteed to be diverse.To develop and cultivate professional talents and improve professional qualities of Internet users.The mobile news broadcast has a larger dissemination power and a stronger sense of audience,but both still have a large room for growth.