Financial Media Age Broadcast News Editing Development Strategy

Financial media, social propagation environment has changed dramatically, traditional media and new media, by the competition between the different media to the fusion, the user or the audience from differentiation to aggregation trend is clear, the mutual penetration and cross, both competition and cooperationera. The financial media is to make full use of the media carrier, radio, television, newspapers and other both in common and complementary nature of the different media, fully integrated in manpower, content, publicity, Resource accommodation, content and melting publicity Fusion in the interests of communion "new media. In this context, the broadcast media should play their own advantages, unique in the competition. Zhengzhou People’s Radio news broadcasts, for example, to talk about the strategy to deal with the financial media age for Broadcasting Development.The financial media, is an implementation of the integration of radio, television, Internet integration advantages, and to take advantage of each other, and to enhance the function, value, means new mode of operation. The era of the financial media, the broadcast is facing unprecedented opportunities and challenges. Broadcast news editing scripts and audio material according to the needs of Journalism and Communication, manufacture into the broadcast features the work of the program, which will help the audience to listen. The broadcast editing business in accordance with the content of, including:organization program, select the manuscript, revising and finishing audio material, with programming by the course of their work, including:broadcast news editing and broadcasting program editingWith the arrival of the financial media age, the media market competition intensified,"China’s communications industry into the ’marketing era’, the news from the" seller’s market "gradually transformed into a" seller’s market ". The new competitive situation, the news editor plays the pivotal role of news and information delivery have higher requirements, first of all is to have accurate perception ahead of market awareness, and target audience, and only in this way, organizing, planning and processing programs to achieve the cut misses the mark the purpose to meet the actual needs of the audience.Good editor should have the ability to "miraculous". Of course, to do a good editor is not easy, it needs to have a higher level policy thinking, writing skills have vast knowledge and skilled. To some extent, the level of editing reflects the overall level of a television station, a newspaper, a news agency, in particular, is the flagship program of meticulous planning and checks, but also need good editor.For a long time in the past, the work of the broadcast news editing just editing and proofreading the manuscript came to an end. This is because the broadcast news editing is only responsible for the organization behind the manuscript, and almost did not intervene in the process of the entire broadcast of this program, a platform for opportunities and performance. With the financial media era, making the production and consumption of news completely changed, broadcast news editing is also the new reengineering of the news production process, the roles have been gradually diversified, full of new vitality.