Application Of Mobile Video Broadcasting In News Reporting In China With Media Integration

In the era of mobile Internet,people's information acquisition methods are developing toward the direction of "mobile,video,and socialization." The application of mobile video live broadcasting in the field of news reporting meets people's psychological needs.At present,based on the advantages of mobile video live broadcasting in the dissemination process has a wide user base,live broadcast equipment is simple,live broadcast costs are relatively low,has a strong interactive and social advantages,almost all domestic media have begun to use mobile video broadcast Technology reports on news.According to the analysis of the current status of the mobile video live application in the media industry,“live + news” will inevitably become one of the new trends in the development of the future news industry.Mobile video live broadcast will also be used in the process of transmitting news information.It will play an increasingly important role.Based on the media integration environment,this article selects “CCTV News”and “The paper” from the central media and local media as examples.Through the systematic analysis of the two media's live news on the Weibo platform,we can see that the traditional media for mobile video broadcast can provide a team of reporters with extremely high professionalism for live broadcasting,ensuring the professionalism of content production.Mobile video live broadcast enriches the information acquisition experience of a wide audience and provides a convenient channel for audiences to participate in news reporting;The scope of news topics has also expanded.The linear news narrative approach also satisfies the psychological needs of the audience in seeking truth.At the same time,during the analysis of the two media mentioned above,it was found that its mobile video live broadcast had "pseudo-broadcasting",fragmentation of live broadcast content,imperfect platform function settings,and poor dissemination of its own platform.Based on this,this paper proposes to establish a "people-oriented" concept of media integration,develop goodselection strategies,produce high-quality content,further innovate mobile video live broadcast technology,expand multi-relationship channels,and focus on enhancing users' information acquisition experience in order to target China's mobile video.The application of live broadcast technology in news reporting provides constructive opinions and references.