| With the continuous development and popularity of mobile technology and smart phones,news live broadcast has also evolved from traditional TV live broadcast to mobile live broadcast.Professional and technical development requirements in the field of live broadcasting bring opportunities for the development of live news platforms.Rigorous and professional live news content can make up for a series of problems in entertainment web celebrity live broadcasting.The introduction of mobile live broadcasting into news reports is in line with the direction of media convergence and the reform and development of the two micro ends.With the continuous development of live broadcast integration and the continuous improvement of integration level,mobile news live broadcast can be said to be the most comprehensive form of news report that can reflect the phased achievements of integrated news development.Integrated mobile news live report is a new mobile Internet news style that combines news facts by integrating interview thinking and methods,integrated media elements and cutting-edge technologies.It is obviously different from traditional TV live broadcast and mobile news video.This article takes Toutiao live broadcast platform as an example.Through literature research,case analysis and in-depth observation,it analyzes the current development status and characteristics of mobile news live broadcast in terms of integration,and explores and the basic units of integration in mobile news live broadcasting--media elements and integration development mode--addition,trying to find out the problems in the integration development process of mobile news live broadcasting and seek solutions,so as to provide reference for the further development of news live broadcasting and integration news reporting. |
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