Research On The Development Strategy Of ZEALER Company

In the 21 st century,mankind strides into the new era of mobile Internet.Since the emergence and development of the We Media industry,it has provided every Internet user with the opportunity to show their uniqueness.ZEALER is one of scientific and technical information We Media companies,in the form of video to output views in the technical field.Based on the current situation of the industry and the theory of enterprise strategic management,this paper studies the development strategy of ZEALER,which is of great practical significance for the company to remain competitive and further commercialize.This research can also provide a reference for Internet We Media start-ups to cope with new situations and explore new businesses.Through the analysis the key factors of ZEALER company's external environment,internal environment,this Paper puts forward the appropriate development strategies and make the corresponding strategy implementation measures on how to make ZEALER companies better able to adapt to environmental changes,how to find and keep the core competitiveness,and how to realize better commercialization and other aspects.First of all,on the basis of related concepts and theories of strategic management,this paper studies and combs the strategic management theories that may be used to find suitable research ideas and methods.Secondly,by analyzing the external environment and internal environment,this paper forms ZEALER external factor evaluation(EFE)matrix and internal factor evaluation matrix(IFE)and studies the present situation of the strategic management of ZEALER company.And then through the(SWOT)matrix,namely strengths-weaknessesopportunities-threats matrix,this paper analyzes corresponding ZEALER company development strategies,and through the quantitative strategic planning matrix(QSPM)to carry on the strategic choice and provide proper strategy for company development referencing to present situation.Finally,the corresponding implementation measures are formulated according to the development strategy decision.