The Research On The Development Strategy Of The TV Politics Program Based On SWOT Analysis

In recent years,TV politics has developed rapidly in the whole country.For the government,it’s an effective way to change the administrative image, to improve the administrative efficiency and to alleviate the social contradiction.For the public,it can expand the channels for common people in politics, exercise democratic supervision.For TV stations,This is an innovative program form to enhance the overall brand value.it grows and developing in Nanning, the capital of the Guangxi Zhuang Autonomous Region. The content and form of the program are typical of the national TV program. The program has been growing since its inception in March 2014 and gradually launched weekly broadcast program 《Political observation room》.It achieved excellent performance in the competition.Continuous improvement of social concern.This research belongs to the countermeasure research.Mainly uses the SWOT analysis method in the media management to carry on the superiority, the inferiority, the opportunity and the challenge from thewhole to the various factors of the program.And puts forward the Countermeasures of its development.This also has the universal guiding significance to other local TV politics programs.This paper is divided into six parts.Part one,describes the research background, research review, research purposes, research methods and so on.Part two,An overview of the theory of media management and SWOT analysis.Part three,The status quo of the development of domestic TV programs.Part four,The SWOT analysis of Nanning TV station"s<Promise to the people>.Explain the advantages, disadvantages, opportunities and challenges of the communication elements in the process of the column operation.Part five,Put forward the development countermeasures of the TV politics program.Part six,Summarize the research content of this article and point out the shortcomings.