Research On The Development Strategy Of MY Cultural Media Company In The Early Stage

Today,when the cultural industry continues to receive attention,cultural media has become an emerging market for innovation and entrepreneurship.The influx of capital,technology,and entrepreneurs has greatly promoted the development of the industry.Innovative technology is updated and iterated,and new product forms are emerging one after another.The various national cultural policies have also created a good cultural atmosphere for them,and at the same time laid a sound system guarantee foundation for the sustainable development of the industry.However,under the environment of industrial transformation and upgrading and the continuous influx of innovative entrepreneurs,the development of start-up cultural media companies is facing severe challenges.Is it to further pursue the current traffic products or plan to enhance the core competitiveness of the layout?Under the pressure of survival and sustainable development in the initial stage,the formulation of every measure and strategy is accompanied by great risks.Therefore,in the context of today’s social and economic development,it is particularly important to study the development strategy of cultural media companies in the initial stage.In order to discuss the development strategy of cultural media companies in the initial stage,this article selects MY cultural media company in the initial stage as the research object.On the basis of sorting out relevant domestic and foreign literature,related concepts and related theories,using case analysis,literature analysis,investigation analysis,and qualitative and quantitative analysis methods,in-depth analysis of MY Culture Media ’ s development status and problems.Analysis of the company’s internal and external environment based on the PEST analysis model and the GREP model.Based on Porter’s five forces analysis model,the company analyzes related industries.Combined with SWOT comprehensive analysis,fully understand the company’s internal advantages,disadvantages,external opportunities and threats,and formulate MY company’s development strategy.Put forward implementation measures for MY company’s development strategy: focus on the cultural media industry chain,improve product structure;increase technology introduction,enhance core competitiveness;maintain labor cost advantages,and increase market share.It also proposes organizational safeguard measures,cultural safeguards,and institutional safeguards for the implementation of the strategy.The research in this article can help MY Culture Media,which is in the start-up stage,to develop better,and also provide some references for other similar start-up companies.