Research On The Competitive Strategy Of ZLN Internet Software Company

The occurrence of COVID-19 makes online office become a new trend.As more and more potential entrants attach importance to the mobile CRM software industry,the related CRM software products and quantity also increase dramatically.At the same time,the rapid growth of management software industry may also make the domestic small and medium-sized CRM enterprises lack of discovery of their own problems.However,once the external environment becomes more and more uncertain,its many problems,especially the defects of competitive strategy,will increasingly affect the sustainable development of the company.ZLN company is one of the representatives of these small and medium-sized management software enterprises.At present,ZLN company has no clear competitive strategy,and its concept is still in the product sales stage.Compared with the well-known enterprises in the field of management software,it is far from reaching the marketing concept of customer demand as the core adopted by these large enterprises.With the rapid changes of the external environment such as COVID-19,the development of ZLN company at the present stage urgently needs the guidance of a suitable competition strategy.The internal resources and capabilities of ZLN company are sorted out,and the strengths,weaknesses,opportunities and threats of ZLN company are clarified.On the basis of strategy selection and strategy design,the competitive development strategy suitable for ZLN company is formulated.Finally,a detailed implementation plan was formulated for ZLN company to ensure the correctness and effectiveness of the strategy in the implementation process.Through the research on the competitive strategy of ZLN company,the appropriate competitive strategy and solutions are found to solve the problems faced by ZLN company and get out of the dilemma,so as to effectively guide the sustainable and stable development of ZLN company.