Research On The Development Strategy Of K New Media Company

From 2018 to now,China's new media development has ushered in a two-dimensional explosive development of technology and content,maintaining a vibrant industry vitality.The vitality of content production is fully stimulated,technology provides a new possibility for content production,and reshapes the communication mode.At the same time,the development of technology has brought unprecedented challenges to content production,and the rapid change of industrial ecological pattern has also brought challenges to industrial governance and sustainable development.In the new situation of rapid changes in the new media industry,K Company is facing opportunities and challenges brought by the development of the industry.Through the research on the development strategy of K company,this paper analyzes the internal and external environment that the company is facing,provides a comprehensive reference for the company's future development,and makes it occupy the first mover advantage in the future rapid changes.In this paper,PEST analysis,SWOT analysis and other classic strategic management theoretical tools are used for systematic research and analysis.Through careful analysis and Research on the development strategic environment of K company,we can understand the current development status of China's new media industry.Through theoretical and practical research methods and ideas,we can comprehensively analyze and design the development related strategies of the enterprise,combined with The policy environment,technology environment and social environment that enterprises are faced with put forward strategies suitable for further development of enterprises.Through the research and analysis of this paper,we believe that the company needs to sort out its own business model and management structure,specialize the existing whole case marketing and content production and distribution business,form a core competitiveness point,and on this basis,expand the industrial chain,implement diversified development,build a new growth point in modern new media service industry cluster,and expand artificial intelligence The application of Neng technology in the media industry,the integration of internal and external resources,and theestablishment of the development strategy of "taking specialization as the core and diversification as the support" : providing customers with solutions of digital marketing and brand management of new media with the integration of product and effect,realizing the precise matching between products and consumers,helping customers to obtain customers at low cost and driving product sales and word-of-mouth transformation.On this basis,we will "integrate,integrate and aggregate" various resources,expand and extend the industrial chain,gradually realize "mobile,cross-border and integration",build a new media service industry cluster,realize diversified,large-scale and intensive development,and build a complete and open new media industry chain ecosystem based on "regional industry + mega data".