Research On The Development Strategy Of NFBY Media Group

Since the 21 st century,with the acceleration of new media technology innovation and the rise of Internet media industry,the market competition in the current media industry is increasingly fierce,constantly squeezing the survival environment of traditional media such as newspapers.In the past five years,the reading rate,circulation,advertising and other indicators of the newspaper industry at home and abroad have shown a significant decline,even a "cliff" business decline.In the face of many problems,such as the decreasing number of subscribers,the continuous decline of reading rate and the continuous decline of profitability,how to change the development strategy of traditional newspaper enterprises is an urgent task.NFBY media group is one of these traditional media enterprises.Due to the lack of clear market development goals and reasonable development strategy planning,the advantages of NFBY media group are gradually reduced in the fierce market competition.Therefore,if NFBY media group wants to realize its development in the fierce media market competition,it must combine its own actual situation to formulate a feasible development strategy plan that conforms to the market rules.Based on this,this paper studies the development strategy of NFBY media group.In this paper,NFBY media group as a case,through the analysis of the internal and external environment of the enterprise,to understand the external opportunities and threats of its development and the advantages and disadvantages of internal business development.On this basis,SWOT analysis and QSPM matrix analysis are used to evaluate and select the development strategy of NFBY,and finally the optimal development strategy is diversified development strategy.This paper further puts forward the implementation plan for the diversified development strategy: first,implement the diversified development of brands,expand the target market scope through innovative brand management,expand the cross regional business model,and fully tap the brand effect;Second,implement the diversified business model,and adopt various ways of internal entrepreneurship;Third,the diversified development of business channels,and adopt The paradigm of online and offline business integration,and the expansion of Internet development channels.On the basis of diversified development strategy,this paper further puts forward safeguard measures to improve human capital management,reform management system,establish flexible business adjustment system,improve business model and corporate culture.