Research On Cloud Field Construction Of Xinhua News Agency Client "Field Cloud"

With the rapid development of the Internet,mobile Internet,and mobile media,media content production,expression forms,and consumption channels are showing a highly integrated trend.Based on this media environment,as a national news agency,Xinhua News Agency established in February 2017 a mobile news platform called "Live Cloud" with the production concept of "live news" and the media target of "online news agency".It attracts attention because of the core influence of building a high degree of integration of news information,technology platforms and production and sales entities.By constructing an intermediary space-the cloud scene,"Live Cloud" actively reports on grand economic construction scenes,cultural events,etc.,and embeds news on the basis of the scene,with integrated and interactive features,providing strong support for news "dialogue",To achieve the effective integration of live broadcast scenes,mainstream discourse and public agendas,reflect the basic values of contemporary society,guide the audience to adapt to modern lifestyles,and satisfy the audience's psychological appeal of “I'm on the scene” and “expected at any time”.The presence is easy to immerse the audience and achieve a high degree of social participation.But this sense of presence is not the contact with the real environment,but the experience of the scene symbolized by the "live cloud"."Live Cloud" takes the reform of the media form as a starting point,and uses text,pictures,videos and other media forms to encode news events into different symbolic signs,forming a narrative method that combines a single narrative mode with a limited perspective,and finally takes a voice And changes in the scene affect the audience.At the same time,"Live Cloud" has carried out in-depth cooperation with local media organizations,party and government agencies,so that the horizontal and vertical connections among media clouds at all levels and levels across the country are gradually scaled and systemized,showing a situation of parallel and intersecting symbiosis..In this way,a new pattern of connecting into a national information network at the functional level is taking shape.