| The number of Internet users in China has reached 731 million,of which mobile news client users use the scale of 569 million.Xinhua news agency as a national client into a practice in the field of new media,currently has more than 120 million downloads,become the mainstream media opened one of the first to enter the client news client billion square.Xinhua news agency app is the gateway to the Internet,the country's largest party and government channel cluster entrance and government service platform,Xinhua news agency,is the whole society to build a new media.The client should strive to create a new media flagship,the new media national team,new media leader and the user's close friends".In order to achieve this strategic positioning,Xinhua news agency client work hard at interface design,content reporting features,user positioning and other aspects.But in the development process also appeared such as the news push less,the number of active users,users rate is low,the user experience is poor function is not complete,compared to today's headlines,NetEase news client is still a big gap.To solve these problems,according to the latest client research model--CFEI model from the content,function,environment,interactive aspects of their own advantages,change idea,accelerate technological innovation,reports the cultivation of professional talents,to create "client +",to provide differentiated services and the corresponding optimization measures,in order to correct the Xinhua news agency client orientation through to all aspects of the development of media convergence,mainstream media of character and style,adhere to the correct political direction and guidance of public opinion,to achieve the strategic positioning and objectives. |
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