| In recent years, with the rapid development of mobile Internet and the rapid popularization of smart phones, the scale of mobile phone users in China has been expanding, which provides a good opportunity and environment for the development of news client. August 2014, "on the promotion of traditional media and the integration of new media development guidance," the introduction of the media sounded the horn, Xinhua News Agency, People's Daily, CCTV news and other traditional media have launched their own news client.In this paper, the client of Xinhua News Agency as the research object, the first to clarify the concept of mobile news client and classification, to introduce China's mobile news client development. Secondly, from the user, interface and content of three aspects of the Xinhua News Agency client itself for analysis. In the user analysis, interface design and the People 's Daily client,today' s headline client and Tencent news client compared and found their own highlights and shortcomings; in content reporting features, through the Xinhua News Agency news push the number and news Theme of the data summary and analysis, summarize the contents of the report features. In the end,through the SWOT analysis of the client of Xinhua News Agency, the paper analyzes its advantages and disadvantages and external opportunities and threats in the development process, puts forward the corresponding suggestions and measures, with a view to the traditional party and government news client represented by the Xinhua News Agency client in the rapid development of the mobile Internet era to provide better development advice to learn from. |
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