The Study For Interactive Communication Of Mobile News Clients

With the rapid development of media technology,the mobile news client as the media's new force enters the historical arena,and its interactive communication has the speedy development,powerful function and obvious advantages,so it has attracted widespread attention.There have been researches on mobile news client that mainly focus on the transformation analysis of traditional media to the mobile end,subjectivity analysis of mobile news client audiences,and so on.There is less research on the interactive communication analysis of mobile news client,and among them,what is more concentrated and has achieved the prominent results are the researches on political news' interaction of The Paper's Client.The research results have a certain reference value to the interactive communication of mobile news client,and do not have universality.The author focuses on the interactive communication of mobile news client,and systematically analyzes it from the perspectives of communication science,sociology,psychology,etc.So the article is very significant both on theory and on practice.This article consists of four parts.In the first part,the author conducts an in-depth study on the characteristics and value of interactive communication of mobile news client,and points out that the interactive communication of mobile news client has the following characteristics: the audience experience seeks individuality,the interaction mode tends to be social,and the interaction content highlights aggregation,interaction information is fragmented,and the interaction structure is becoming increasingly open;and the values include to extend the user's awareness of the external world,to meet the user's subjectivity claims,and to narrow the gap between social groups.In the second part,this article makes a comprehensive analysis on key elements of interactive communication such as interaction subjects,interaction content,interaction forms,interaction modes,and interaction feedback in mobile news client,and systematically constructs a interactive communication mechanism of mobile news client.Inthe third part,the author summarizes the advantages of interactive communication of mobile news client,and at the same time,also points out the problems in the aspect of interaction effectiveness,interaction content optimization,public opinion control,and privacy rights protection,technical support,and interaction feedback.In the fourth part,aiming at the problems existing in the interactive communication of mobile news clients,the author proposes some corresponding improvement strategies,such as collaborating with social platforms to upgrade interactive experience,optimizing content to increase user stickiness,and using technology to maintain interaction mechanism,etc.,which would pose certain reference ad promotion significance for the development of interactive communication of mobile news client.