| In this thesis,we study the main problem is the interactivity of ThePaper client.Because of the first it is kind of mobile media,at the same time it is main about political news reports.In this paper,we study the interactivity of ThePaper from the form(the client) and the content(political news reports).Ir is also then constitutes the three research subject of this article:ThePaper client;politics news and interactive communication.This thesis is divided into five chapters.We have analysised the significance of interactive communication to mobile phone news client’s political news reports,and summarized ThePaper client has some propagation characteristics and advantages as the clear report positioning,the strong content production team and the perfect interactive development functions.At the same time,this thesis has also analyzed ThePaper client’s Interactive communication in interactive news source, interactive text and interactive mode.This thesis selects the2015national NPC and CPPCC news reports as a study sample to make a quantitative analysis.Then discussion the transmission characteristics and problems encountered of ThePaper client.As the national NPC and CPPCC is a very important political activities,and it is the firs NPC and CPPCC since ThePaper client published,this thesis comes to a conclusion about transmission characteristics;selected topic has interactive value,the original news perspectives unique, integrated and multifunctional interactive media,etc.And problems:user niche and interactive group limited,no significant effect of questions and answers,etc.Then puts forward suggestions to solve these problems,Because the sample selected for the subjective understanding, there will have some biases about conclusion.add text to affinity,use of new media technology to enhance interaction,etc. |
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