Research On The Status Quo,Problems And Way Out Of Interactive Communication Of Mobile News Clients

With the advent of the Web 3.0 era,many new media have been created,and people can connect the world with more channels.The mobile news client is one of the new media,and its most basic feature is "interactive",which is also the goal of the mobile news client.The mobile news client platform provides rich content and interactive forms to actively engage users.H5,live broadcast,and VR news are new forms of interactive communication,which together with traditional forms of interaction form a mobile news client interactive communication system.The integration of traditional media and new media has brought about tremendous changes in the role of information disseminators and information recipients in the media age.The audience no longer exists as a pure information recipient.The interaction between the audience and the communicator is no longer in the imagination.The one-way linear communication relationship between the two has become a platform for mobile news clients.Successfully realize the relationship between two-way real-time peer-to-peer communication.This relationship forms a wide range of interactive communication,accumulates users for mobile news clients,and expands the influence of clients,but the interactive communication of mobile news clients still faces many problems.This paper studies the current situation of interactive communication of mobile news client,and uses case analysis method,observation method and other methods,combined with interactive communication theory,to study the current situation of interactive communication of mobile news client,and finds that mobile news client interactive communication can enrich the platform.Content,create an open environment of opinion,form a culture of integration,and bring benefits to both the media and the users.According to the research on interactive communication of mobile news client from the media ternary paradox theory,it is also faced with some problems in the process of interactive communication of news clients.It is difficult to choose between ensuring that the content of the push is objective and fair in line with the media's position and principle,and that it is an “entertainment audience”;it is difficult to achieve the best of both worlds in order to attract users,meet the real needs of users,and cater to the tastes of the audience;Be a propagator,be able to use the media freely,and prevent the "redundant" content of the client and the increase of low-quality content from being overwhelmed;in order to rationally guide users to improve media literacy,but also to mobilize user emotions and emotions It is difficult to maintain the relationship between the households.In view of the above-mentioned contradictory problems,the author believes that the client editors should update their values,actively assume social responsibilities,adhere to the objective and fair policy and the media position,attract users with high-quality content,and satisfy the user's deep and diversified needs;Active guidance and management,improve the existing reward mechanism;should rationally guide users to enhance media literacy,while paying attention to the role of emotions in promoting interactive communication,find ways to mobilize user emotions,seek benign between communicators and users,and users.interactive.