Research On The Interactive Communication Mode Of Chinese In People's Daily

Interactive communication means that communicators and recipients are able to interact with each other.With the development of new media technology especially like the booming mobile Internet,the academics and the media pay much attention to the interaction between these two parties due to the technological innovations,which has changed the mode of transmission.That is known to us,People's Daily Chinese client takes the lead of other news clients in the way of interactive communication because of its high-quality news content depending of the stronger technical advantages and a stable system.This thesis selects the People's Daily Chinese client as the object of the study,and summarizes and analyzes these three most typical modes of interactive communication: interactive interaction of comment,interactive communication of new technologies,and interactive communication of services.In addition,according to the research of interactive communication theory,the research of technology and the research of products,we are able to have deep research on the current modes of interactive communication so as to make some corresponding suggestions according to the current situation.The first chapter mainly summarizes the People's Daily Chinese client and interactive communication mode.And in this chapter we can see the definition of the the client,the concept of the Chinese client of the People's Daily,and the concept of the interactive communication.It provides an in-depth analysis of the founding background of the Chinese client of the People's Daily,and then we sort out the interactive communication mode of broadcasting,television,and newspaper in the traditional media..The second chapter to the forth chapter mainly talk about these three main modes of interactive communication: interactive communication of commentary,interactive communication of new technology,and interactive communication of service.Among them,the interactive communication of comments will study the three specific ways of speech,text,and emojis.On the one hand,combining the interactive process of the three interactive modes of communication,and on the other hand,using semiotics to interpret text,speech,and emoticon reviews.In the interactive mode of new technology,four new modes of communication,virtual reality(VR),HTML5,mobile live streaming and content push will also be studied in these chapters.From the perspective of technology,new interactive modes of communication generated by technology will be explored.And in the third chapter,the status quo,the interactive communication content and the influence of the communication content on the interactive communication will be analyzed and researched as well.In the fifth chapter,we rethink the way of the Chinese client's interactive communication of the People's Daily,starting from the four perspectives of content channel,media guidance,media technology,and new relationship building relationship.What's more,we reflect on the existing mode of interactive communication so as to propose new ideas for development.