The Research On The Ethics Issues Of The Network Homemade Variety Show

With the popularization of the Internet and the diversified development of the media,various types of network audio and video programs continue to emerge.The audience's attention is no longer confined to the content of traditional television programs,but they are gradually turning their attention to online media.The network self-produced variety shows are a type of network-based self-produced programs.Based on the emergence of the Internet,they rely on the network to survive,and have begun to show rapid growth in the first year of network self-control in 2014.In this context,the network self-produced variety show dares to break through traditions,is good at using new technologies,and integrates new elements.It attracts the attention of many audiences with a variety of features that are different from traditional TV variety shows,and to a certain extent,it also meets the diversity of the audience viewing needs.Since the advent of online self-produced variety shows,the popularity of young viewers and the rapid development of their own development are obvious to all.However,during this period,it will also be affected by a number of undesirable factors,which will cause various problems and hinder the development of the program itself,and even have a negative impact on society.It is necessary to discover the existence of ethical issues in the network self-produced variety shows.It is also valuable to analyze the causes behind the problems and to reflect on the corresponding corrective strategies.Therefore,this article will sort out the literature on homegrown variety shows,sum up the research status at home and abroad,combine the development status of China's self-produced variety shows,clarify the relevant meanings and research background,and fully affirm the advantages of self-made variety shows At the same time,the discussion focused on the ethical issues of communication in the online self-produced variety shows.According to the summary of the definition of network self-produced variety shows and communication ethics,the characteristics of the network self-produced variety shows are determined,and the research objects are determined.Due to the large number and variety of self-produced variety shows in the domestic network,it is impossible to carry out detailed analysis.Therefore,this article mainly selects the following three years in China: QIY,YOUKU,Tencent,MangGuo TV,As network,etc.The multi-player network self-produced variety shows that were broadcast on the more influential video websites and played in the forefront were the key research objects.Through participatory observation and meticulous analysis,we have endeavored to explore the common ethical issues that exist in various popular programs.That is to say,this article focuses on the common characteristics of the dissemination of ethical issues that existed in online self-produced variety shows,rather than the special case exists in the personality characteristics of the dissemination of ethical issues.Comprehensive analysis,summarize the common characteristics of these,and take this as a small view to complete the overall control of the network's self-made variety shows.This article mainly through the case analysis method,has the characteristics of the network self-made variety shows in-depth exploration,from the status quo of many popular online self-made variety shows,their co-existence of the ethical issues mainly as part of the value of the program The orientation is biased,and there are some forms of performance that lack aesthetic taste,superficiality and depth,and often over-promote program information and advertisement information to cause information pollution through various means.From its roots,it is found that these ethical issues of communication are the result of various factors such as the dissemination of subjects,the recipients,economic interests,and the dissemination of the environment.For example,from the point of view of the propagator,there is a widespread problem of professional ethics and anomie,and in more cases money and interests become the primary considerations of the propagator,and the production and dissemination of the program will also be driven or restricted by commercial interests.From the perspective of the audience,although do not rule out the rational in front of the audience show,but the author by looking at the audience in the network tieba and barrage of speech found that most of the audience in front of the programs of entertainment carnival "feast" is often a lack of self-control and rational judgment and thinking.In addition,the relatively loose network communication environment,ineffective supervision by related departments,and unsound network system are all causes.The Causes of Ethical Problems in the Communication of Self-made Variety Shows on the internet.Therefore,in the process of rapid development of network self-produced variety shows,many ethical issues have gradually emerged.These problems should be given due attention and reflect accordingly.Based on the analysis of the problems and their causes,this article will reflect on the current actual network environment and social environment and further discuss the corrective strategies for the ethical issues of online variety shows.First of all,as the disseminator,both the production producers of online self-produced variety shows and the related practitioners in various departments need to strengthen self-censorship and accept supervision from others.They should always play a good role as gatekeepers and must not only pursue economic interests and lose your sense of social responsibility just to pursue economic interests.Secondly,as the receiver,the audience needs to improve their self-cultivation,face up to the network self-produced variety shows,not blindly follow the trend,overly addicted to the entertainment carnival atmosphere created by the network self-produced variety shows,and receive all kinds of information transmitted by the programs.Should keep a clear head,make their reflections and judgments,and consciously abandon the dissemination of bad information.Finally,it is necessary to start from the network communication environment,improve various laws and regulations,clarify the corresponding disciplinary mechanism,improve the access threshold for network audio-visual programs,and increase the intensity of censorship.The key to purifying the network environment in which the network-made variety shows are located is the key.At the same time,we must grasp the positive direction of media culture from various aspects,and we can integrate our country's outstanding traditional culture into the creation of network self-produced variety shows in order to improve the spiritual connotation of self-produced variety shows.Only in the course of development through multi-faceted and multi-dimensioned improvements can China's network self-produced variety shows achieve a sound and rapid development.In the future,it will have a good prospect of sustainable development.