The Characteristics And Value Reali Zation Of Advertising In Network Self-Made Variety Show

This paper takes the advertisements in the network homemade variety show as the object of inquiry,and analyzes the characteristics and the realization value of the advertisement in the process of communication.Advertising is an economic behavior,but also a social behavior that condenses human civilization.Especially in the rapid development of the Internet today,advertising and our production and life more closely linked.Changes in advertising,whether in the text or technology,formal,are the mapping and display of social development.And as the product of the Internet-network homemade variety show,which is also a certain degree of advertising communication characteristics,it is worth to explore and analyze.The vigorous development of advertising business has promoted the construction of the theory of advertising communication,but the pace of theoretical inquiry is still based on the case of entity.Analysis of individual cases will abstract the problem of specific,help to carry out targeted research.This article analyzes the characteristics and value of advertising communication in the network homemade variety show,and the case is "Mars Intelligence Bureau".And the content of the program and the text of the text of the form of observation and analysis,obtained in the network of self-made variety of advertising in the program has four characteristics,the dissemination of digital environment,advertising information symbolization,communication Shape of the two-way,the operation of the network.In addition,the realization of advertising value,the article from the spread of value,business value and social and cultural values from three perspectives,with an objective attitude to the analysis.After the network homemade variety show and the text of which advertise the text of combing and exploring,the article got the following conclusions:First,the development of advertising communication is an optimization of market choice.Second,the network homemade variety show is conducive to the production of advertising and information field construction.Third,the network homemade variety show is a major rely on the Internet to achieve advertising media,is conducive to the integration and utilization of audience resources.Fourth,the network of self-made variety show and advertising for the audience to bring a comfortable sense of experience,but to create the social,commercial and cultural values still need to be dialectical.