The Study Of Network Homemade Variety Program' Present Situation And Development

Nearly two years,homemade variety show became the major video sites important innovation growth point and focus on the development point.2016 is known as the "network homemade variety of golden years",excellent production team from the traditional TV variety to the network variety,to build a new variety market structure.Network homemade variety as a new cultural form in a short time by the majority of network users are favored,especially by young users sought after.Therefore,through the network of self-made variety show the status quo and its development research,in the current period,the video site to play their own platform advantages and characteristics,the development of their own entertainment industry,for the traditional TV variety breakthrough innovation and development to provide new Perspective,have a certain reference.This paper combines the case study method and the interview method to explore the present situation of the network homemade variety show,and starts from the media ecological environment of the network homemade variety show,and summarizes the politics,culture,industry,technology and audience as influencing its survival and development Key factor.On this basis,Tencent "ear crazy" as a case,its production team in-depth interviews,to understand the program pre-planning,the overall concept,production,operation mode,summed up the program positioning,structure and innovative content,reflect on this The development of the program in the process of bottlenecks,and from the creation,industry,cross-border integration and audience four levels of network homemade variety show the future development of the road.Through the above research found that,with the advent of the era of popularization,Similar to Tencent "ear crazy" vertical field content,the audience positioning more accurate,more interactive with the audience,the program participants selected focus on the combination of star and grassroots,context settings,links,compact sense,and Reality show program narrative means more in line with the characteristics of the Internet,the production team tends to younger,professional.However,the current variety of original and homogeneous market pressure still exists,dirty culture and style is not high video content occupies a large proportion of self-made program brand influence is not enough,profit margins to be high.In order to better development,in the future still want to build high-quality content-based core competitiveness,build a win-win systemof the whole industry chain,deepen the network linkage,the common development of the derivative value of the program,mining fans great potential for the economy.At the same time,the program producers to correctly understand the "audience center",carrying a certain degree of social responsibility and educational significance,the audience should also consciously accept the media literacy education,so as not to panic entertainment content lost self.