A Study On Communication Strategy Of Network Homemade Variety Show

At present,with the rapid development of Internet technology and video website,the Internet self-produced variety shows are starting to appear in people's perspective,and become one of the hot topics of public concern.In 2014,it was called the first year of the development of Chinese video website homemade program and the profit of video website.From the beginning of 2015,the video website homemade variety show in the quality and quantity of breakthrough,showing the potential of feudal lords vying for the throne.Among these,a homemade video "the god of songs"suddenly rises.In this paper,my song "ah" as the research object,from the classic "5W"communication theory to study the communication strategies.In this method,case analysis method,content analysis method and comparative study through literature analysis,to "the god of songs" of communication subject,communication content,communication channels,communication objects and communication effects were analyzed systematically,finally summarized for network homemade variety show reference experience strategy.It has become another masterpiece after "wonderful work".The article is divided into five parts.The first part is the preface,which mainly explains the basis of the topic,the object of the study,the significance of the research,the present research situation at home and abroad,the research method and the difficulties.The second chapter mainly introduces the overall development of the self-made variety shows,and summarizes the connotation and types,causes and development of the self-made variety shows.The third chapter is the core part of the article.It systematically analyzes the network homemade variety show "the god of songs" from the aspects of communication subject,communication content,communication channels,audience and communication effect.The fourth chapter is the extension of the previous part.On the basis of the case study,it sums up the enlightenment of the development of network homemade variety show.The fifth chapter summarizes the full text.