Research On The Innovation Of Network Homemade Variety Program

In recent years,under the influence of national policy,the major network video platforms are turning their attention to Network self-made field.The network homemade variety,the network homemade film and the network homemade play have all poured into the market,and the network video users are also increasing,The homemade market of the network is going to prosperity.The network self-made variety show has developed very rapidly.On the quantity,the self-made variety of the network has now entered the golden period of rapid development.All the big video platforms have launched a large number of self-made variety to seize the market.In terms of quality,the network home-made variety shows gradually get rid of the rough labels and develop towards the professional direction.Production mode is relatively mature,the broadcast system is becoming more and more perfect.In the circulation mode,a lot of network self-made variety has been imported into the TV with good word-of-mouth.There are also a small number of high-quality homemade variety shows exported to foreign countries to achieve Chinese culture going out.With the existing network self-made variety show as the research object,through combing the history of the development of the network self-made variety show,this paper outlines the innovation trend of the network self-made variety show,and provides useful experience summary and more feasible thinking for the sustainable development of the network self-made variety show program.The main body of the test has three chapters.The first chapter summarizes the concept and characteristics of online self-produced variety shows,through the statistics and analysis of data,summarizes the context of the development of online self-produced variety shows so far,as well as the characteristics of each stage of development.The second chapter studies the innovative performance of network self-produced variety shows in production mode,audio-visual technology,star-making characteristics,and circulation mode,and takes the typical case as an entry point to deeply explore the innovative performance of the program in production,interaction,and marketing promotion.The third chapter takes Internet thinking as the starting point,based on the reality of Internet homemade variety market,and provides the feasible suggestions for the sustainable development of Internet homemade variety program.