The Research On The Development Of Self-made Variety Show Of Chinese Video Websites

This paper mainly analyzed the present situation of China's network homemade variety show,the popularity of the Internet,big data technology support,the formation of the market and many other favorable factors to promote the rapid growth of network homemade variety show.This paper chooses Iqiyi,Tencent video,Youku&Tudou,As network,SOHU video and other domestic mainstream video website to build a video website homemade variety show as the research object,the main focus on the development and production of commercial video website homemade variety show,in the talent cultivation and content production have invested heavily in compete to create high-quality,phenomenal variety show,homemade quality network,network variety show produced more representative.Network homemade variety show is a new type of variety shows in recent years popular,homemade content and unique style,with the characteristics of the Internet.The first chapter is the overview of the development of the research of our network homemade variety show.The second chapter is to investigate the propagation network homemade variety show the contents of the network homemade variety show with traditional TV variety show in the audience positioning,playing time,watch the full contrast method,analysis of network homemade variety show advantages and characteristics.The third chapter is on the network homemade variety show the audience of network homemade variety show for the net generation audience to create the ultimate user experience,using a barrage of interactive,members enjoy high-definition movies,filtering titles advertising experience,meet the diverse needs of the audience.The fourth chapter is the analysis of the operation strategy of the homemade variety show on the network,advertising investment is the main source of profit to build a video website homemade variety show,through in-depth analysis of thenetwork entertainment marketing strategy and profit mode,the full development of network homemade variety show diversified profit model.The development time of the network homemade variety show is very short,as a new thing,its development speed is very fast.It also determines the development process,will have more or less problems,the fifth chapter mainly analyses the existing problems,so as to explore the development prospects of network homemade variety show.In 2016,known as the network homemade variety show "golden age",a large variety of network era has come,therefore,it is necessary to study on the network homemade variety show: Let's Talk?Xiao Song Adventures?My sister is very hungry,etc.the successful cases,the macroscopic and microscopic details into account,for the network homemade presents a reference variety show the future development.