Network Homemade Variety Show Bottleneck And The Research In China

With variety show becomes increasingly popular among the audience, many variety show made by video websites emerge as the times require and are developing rapidly. Self-produced variety show has brought considerable hits to video websites and the video websites also benefit much from its self-produced variety show, so many video websites are paying more attention to the self-produced variety.At present, due to the number of domestic video websites self-produced variety show increasing fast and subjecting to inexperience of professional and content production, self-produced variety show has encountered the bottleneck of content, the users' experience and advertisements implant in its vigorous development.If the video website wants to further promote the development of the content, it must do well in the following aspects. Firstly, in terms of the content, making the strategy of the content is in the top rank and guaranteeing the high level of the content, content diversity as well as the content standardization. Secondly, in terms of users' experience, improving the users' experience, taking advertisement marketing strategy and ensuring the high quality resources are no longer lost. Finally, as far as the profit model is concerned, making the profit channels diversity by expanding the profit channels and increasing the returns of the network self-produced variety show.