The Differentiated Production And Communication Of The Network Homemade Variety Show

Nowadays,variety shows emerge in an endless stream.The development of the traditional TV variety show is more prosperous and mature.Not to be outdone,the network homemade variety show has entered the variety market with a rapid momentum and taken a place quickly.Whether the number,the type of programs,or playback amount,production cost has made considerable achievements.While the network homemade variety show input TV station,they also attracted more and more TV hosts to join them.The payment model is extending to the network homemade variety show,and the application of the live element is providing new vitality for the development of the network homemade variety show.However,some problems are also following.The problems of the homogenization of content and the simplification of communication channel have been revealed.It is urgent to solve these two problems.I propose to solve these two problems by differentiated production and differentiated communication.The thesis starts from the concept of the network homemade variety show and specifically elaborates its development.Then the thesis in-depth analyzes its popular reasons and summarizes its characteristic advantages thus providing the basis for the differentiated production and differentiated communication of the network homemade variety show.The second chapter analyzes the manifestations of the homogeneity of content and the simplification of communication channel,and clarifies the reasons for the emergence of these two problems.Chapter three and chapter four use large space to provide solutions for the problems mentioned above with successful cases,in order to give constructive suggestions for further development of the network homemade variety show.The third chapter elaborates how the network homemade variety show produce differentially from five aspects of Internet thinking,big data,strong interactivity,the editing procedure,and the content of vertical segment.The forth chapter combines the latest trends,and summarizes the effective ways of the differentiated communication of the network homemade variety show around the live model,cross-screen interactive communication and derivative products.I hope that the network homemade variety show can be in a healthy and orderly development for a long time through the differentiated production and differentiated communication.I also expect to provide reference for the development of the traditional TV variety show and make the variety market more prosperous.