Research On Domestic Network-made Variety Shows In The Context Of New Media

With the advent of the Internet age,the rapid development of media technology,the Internet has become an important position in the dissemination of information,real-time,interactive new media network affects people's lives and entertainment.The use of advanced digital,network and communication technology,all kinds of new media have come out.The new media mentioned in this article are aimed at the most prominent online media and mobile new media.As a senior network worm,"network generation" continues to grow,to promote the Internet platform has become an important channel for people to access information and leisure,thus promoting the development of network video platform.Relying on the Internet technology in the new media with its rapid dissemination,information-rich and two-way interactive features,to the traditional media launched a challenge and impact.In the new media emerging today,a series of widely available,distinctive,interactive network homemade variety show in the major network video platform on the rapid development of its grassroots,life,fragmented content to attract a large number of audience Of concern,after several years of development harvest to a certain influence and good reputation.Since 2007,China's video sites have opened self-made variety show the new content production model.Early "singles" program development for the network variety show production and development accumulated experience.At present,the domestic mainstream network television,video sites in the mainstream to strengthen the content at the same time to self-differentiated content to attract the audience.From the market has launched the video site of the homemade variety show,they absorb the essence of traditional TV programs and have distinctive new media features,with its theme of diverse,diverse content,interactive,low cost and other advantages of the industry and the industry and The audience's attention,and subtle changes in the audience's audio-visual habits,entertainment consumption and aesthetic concepts.At present,China's commercial video sites take the lead in self-made programs to self-made variety show based.The network homemade variety program produces the content of the program through the combination of production and broadcasting and the construction of the professional team,and carries out the revenue through the brand implantation,the pay-on-demand and the reselling of the television station.In recent years,the network of self-made variety show continues to grow and develop,the program type is more perfect,both live show and talk show and other mainstream types,as well as food,fashion,shopping,fitness and other life service programs,Internet people's hobbies and young people's daily life,both practical and entertaining.In addition,the SARFT on the TV variety program to strengthen supervision,have launched the "limit entertainment","government ban on South Korean entertainers" and other policies,which gives the network homemade variety show a better development opportunities.Although the network homemade variety show has begun to take shape,but at the same time there are a lot of problems,like the program content vulgar,low quality and lack of influential brand programs.In the background of the new media,this paper analyzes the birth,program characteristics and popular causes of the network variety show "The temptation of the dinner" produced by MiWei Media Company,combined with the theory of communication.Finally,the paper analyzes the development dilemma of the network homemade variety show in China,and analyzes the future trend of the network variety show.