| With the rapid development of the Internet and rapid advancement in technology,the popularity of audiovisual products such as mobile phones and Internet TV has expanded,and the number of online video users has increased.The issuance of "limited entertainment orders"and "limited orders" has made the rights of traditional television variety shows The higher the cost,the higher the number of reasons for promoting the emergence of network self-made variety shows.It uses the network platform as the main broadcast channel,and is also called"net-net variety."The subjects of the online self-produced variety shows are close to life,with high topics,various types of programs,and diverse forms of expression.The degree of openness of the program allows the audience to not only interact with the main body of the broadcast while watching,but can even dominate the development of the program.As the number of viewers watching the online self-produced variety shows increases,online self-produced variety shows have prompted the video industry to further heighten the market.Change.In 2016,there were many original shows in the online self-produced variety shows.However,in view of the entire network of self-made variety shows,there are still some issues with large-scale content and lack of innovation.In addition to this,many programs are of higher quality but because of the network The fierce competition in the self-produced variety show market and its own brand is not very difficult,it is difficult to obtain advertising investment,program profitability and dissemination effect is not good.How to stand out among many online self-produced variety shows to attract users'attention and achieve good communication results is one of the urgent problems to be solved.This article takes the "Pure Net Variety" program launched on the top six video websites in 2016 as the research object,applies the Lasswell 5W propagation model theory to the network self-produced wvariety show,and disseminates it to all kinds of video websites and content.the status quo and problems of our country's network self-made variety shows were analyzed and summarized.Cases of successful programs and successful reasons were analyzed.At the same time,the CNNI 39th released "Statistical Report on Internet Development in China" and other data sources published by authoritative data websites were combined with the data from the surveys of the audience surveys to propose their own suggestions for the dissemination strategies of self-produced variety shows.With a view to providing reference and promotion for the prosperity and development of network self-produced variety shows. |
