Research On The Profit Model Of Knowledge-Paid We Media Platform

As a profitable model different from the free thought of traditional network information,knowledge-based payment has achieved a breakthrough development based on multi-faceted characteristics of the media platform.In 2016,knowledge-based payment users reached nearly 50 million,which is called the first year of knowledge-based payment.With its own unique knowledge of production methods and good user viscosity,Knowledge-paid of the We Media Platform grasps the payment convenience and the middle class needs pain points of the two dividends,which formed a new way of trading information online.However,the knowledge-based payment platform is still in the initial stage of development.The understanding and comprehension of the components of the profit-making model of knowledge-based payment from the media platform do not deepen which affects the design and innovation of the profit-making model of knowledge-based We Media platform.To a certain extent,that can restrict the rapid development of knowledge-based self-pay platform.Based on the four-element theory and social economic theory,the research on profiting mode of knowledge-based We Media platform needs to deeply analyze four aspects:profit source,profit point,profit lever and profit barrier in order to deeply understand the relationship between profit model and components relationship.For now,the profit-making model of knowledge-based We Media has two major profit-making modes:the derivative product model of knowledge products or services and the direct sales model of knowledge products or services.However,there are some problems in the components of these profit-making models:the immature of market for profit sources;lacking of a mature production mechanism for profit points and a weak profit-leveraging system;unformed of the profit barrier system,which has an impact on the development of the knowledge-based self-financing platform.To solve the above problems,knowledge-based self-pay platform can start from the four elements of profit model;building its own profit sources;taping the profit points of knowledge-based payment;making rational use of profit lever and setting a strong profit barrier to ensure knowledge-based self-pay Media platform to achieve efficient and sustainable profitability.