A Study Of Knowledge Question And Answer Platform Profit Model

In 2016 as the phonetic knowledge paid a question and answer platform points online,will be paid from the initial class teaching video knowledge pay gradually turned to the integration of various kinds of medium carrier,all kinds of questions on the payment question and answer platform.Knowledge payment platform sprang up,and quickly became a major Internet giant to be bestowed favor on newly.Points zhihu Live,such as the Himalayan FM,the audience is also keen to pay for knowledge question and answer platform use.Knowledge paid q&a platform is the main task of the platform all resources to profit,this is a way of new media profitable revenue.This article mainly through to the knowledge for the development history of question and answer platform to comb,understand knowledge paid q&a platform media development,pay to support knowledge question and answer platform gradually enhanced the technology factors,emotional factors,social relationships and knowledge system gradually diversified factors,such as in-depth analysis.Through an analysis on the current status of the knowledge couple q&a platform know pay flat main types,platform,product characteristics and usage of audience,to a comprehensive understanding of platform existing status,provide the basis for profit model after analysis.On the analysis of profit model from the platform through the three aspects of the content resource considerations:first is profitable model aimed at the intellectual content itself,the second is for knowledge surrounding derivatives or brand products for profit mode of cooperation,the last is the traditional Internet platform of advertising model.Knowledge for q&a platform is a new Internet platform products,system analysis was carried out on the platform profit model is conducive to the existing platform in increasing profit model or profit factors to improve or ascend.The paid after knowledge question and answer platform into the operating cycle.At the same time pay for knowledge question and answer platform sorted out the problems existing earnings,according to a paper profit model,the main factors put forward rectification opinions.