Study On The Broadcasting Group Profit Model In New Media Environment

After entering the21st century, the Internet develops fast, the human quicklyinto the Internet age. As a new media, the Network is making the dramatic changingin transmission field. The Internet has brought a great impact to the traditional media,the profit of traditional media such as radio and television into the bottleneck period.To traditional media, the new media is both challenge and opportunity, Thetraditional media should grasp the opportunities, improve competitiveness,andcooperate with the new media widely, at the same time the traditional media shouldalso seek to profit from the point of view of its refinement management.In this paper, I analyze the development present situation of traditional mediasuch as broadcast, TV, and the new media represented by the Internet,Especially Ianalyze the above media profit mode.At the same time,I combine with thedevelopment model of SMG, Shanghai TV, letv, and the Daqing media group which iwork in, and study the profit model of radio and television in the new mediaenvironment from the point of view of using of social media for efficiency, using thenetwork platform forenhancing the public propaganda, and cooperate with new mediato carry out activities, and radio and television media broaden sources of income andreduce expenditure,Fine management,personnel training. researching the profitmethod of the traditional media under the impact of new media,and the traditionalmedia continue to survival and development.