Research On Profit Model Of China's Online Media Platform

In the early 90s of last century,China began to appear in the online media industry and achieved rapid development within a short period of time,becoming the "new media" following the traditional three major media.Coupled with the increase in the level of information technology,this has also provided new impetus for the development of online media companies.Many media companies have joined information technology,expanded their freedom of development through the Internet,and inspired vitality.In China's media industry,there has been a new scene of popular entrepreneurship.People have invested heavily in the development of the industry,but it has not yet been able to escape profitability.The emergence of new media has broken through the unique meaning of traditional media and emphasized that the industry actively goes abroad,crosses the field,and thinks across the board.Due to the advancement of the Internet media industry driven by Internet technology,there have been many forms of expression,and new media have increasingly exerted an important influence on society.With regard to the development of new media,the society is increasingly diversified.Companies rely on advertising to realize the profitability of the company,strive for new development,and explore new ways for businesses.However,behind the rapid development,we cannot ignore the fact that the new media industry developed relying on network technology has many obstacles at this stage that have not been resolved,and the profit model of the industry has not yet been established.Therefore,even though the company has popularity,it is difficult to achieve corporate profits in the daily business process.This requires us to further explore the profitability model of our new media.Therefore,this paper studies the profit model of the online media platform,innovates ideas,breaks through the solidified thinking,and formulates a profit model that is compatible with the current development of online media.Through summarizing the research results from the domestic and international network media platforms,and by analyzing the profit models of these platforms,this paper makes a theoretical basis for the writing of this article.The article first summarizes the current research results of the academic community in the online media platform,compares and analyzes different scholars' understanding of the concept of the online media platform,sums up the advantages of the new media platform and the difference from the traditional media profit model;secondly analyzes the current network.Based on the profit model of the media platform,Slavozzi's four-factor profitability theory system was used to analyze our country's online media platform in combination with the methods of secondary data analysis,comparative analysis,and case law,and content-based and user-based Experience and service The insufficiency of the profit models of two different online media platforms;Finally,a targeted summarization of improved countermeasures and recommendations,as well as the outlook for the future development of profit models for online media platforms.