Profit Model Development For Z TV Media Company To Operate As A Project Infrastructure

In t he new media environment, media, television advertising revenues dwindling, relying solely on advertising revenue profit model can not adapt to changes in the new environment, and the urgent need to find new ideas to get rid of the current predicament. Z TV media by combining the audience of TV shopping needs and its perennial accumulation of user behavior and shopping preference information and business partners and other advantages of resources, positioning itself to become to meet audience demand, TV shopping platform marketing for the enterprise product service projects, to make a profit to the audience to sell products in the form of TV shopping. Relocation of this profit mode requires Z TV media change from the past only through advertising time arrangement to obtain advertisement income way to do depth on the enterprise product marketing, through access to enterprise product marketing profit to realize the transformation of their own profit model, in order to adapt to the new environment. Z TV media by the former advertising sales to enterprise product marketing project services, these marketing activities into a project, the television media is by the former intermediary variable marketing platform for project management mechanism therefore design a suitable project operation platform and ensure that each project resource allocation and operation process is extremely important.The main content of the article can be divided into three parts, the first part of the analysis of television media resources and regional business needs in the production and sale of life expounded the necessity and feasibility of the television media to corporate e-marketing platform change. Media in the user data collection, production and dissemination of professional information team, with characteristics such as credibility and public services were hidden resources, information dissemination platform as its foundation. TV media audience dominated by women in the family, which lives in the Consumer concern about food hygiene and there is lack of information on health issues of life. Regional enterprises affected by e-commerce platform forced to reduce their logistics cost of sales, but the lack of a regional electricity supplier and limit its e-commerce platform of the road.The second part analyzes the necessity and advantages of television media to build e-marketing platform and the platform for the implementation of project management. TV media in considering life products shopping needs media audience, basic issues on a regional corporate marketing, in the form of information dissemination platform to achieve its commercial value. In this process, the need to achieve four changes:by focusing on advertising time into focusing on the product; by focusing on the promotion into a focus on intermediary; suppliers by focusing on the drama into a focus on regional business; marketing platform into by strategic consulting platform. TV media fight caused the dissemination of information and exchange platform, and its enterprise products for the core operations of thought needs to establish a platform for multi-media television project operation. TV media to electronic marketing platform for their products need to design appropriate marketing strategies and plans appropriate, these new activities require project-oriented methods of operation to achieve.The third section describes the project management TV media project marketing platform. The second part; The first part is the need to set the appropriate Project Management Office in the enterprise, according to various functional departments and project business strategy and projects, as well as communicate with each unit transaction functional units:the main content of television media marketing project management platform is to establish a platform for multi-project management, including content multi-project portfolio strategy, resource scheduling platform for corporate functions, objectives and processes, and project management information systems. The third part is the beginning of the project life cycle management, project management, process design goals, and practices within the enterprise as an example of a project on how to design the project management processes in the project management platform.